‘The location is not your typical Farringdon creative space, but for me, that’s a bonus.
In 2018 she initiated a public industry event hosted by Bryden Wood in collaboration with Simply Rhino, highlighting Bryden Wood’s unique data analysis and VR work, developed by Sher’s team, which ultimately enables what she describes as a '“tailored” use of VR, mobile and desktop applications, and solves various common issues faced by the industry in dealing with model and data transfer between BIM and VR/mobile/desktop platforms.’.Sher speaks about how much she values both the diversity of her team, as well as the openness and creativity of the Bryden Wood environment.
In addition to acting as a mentor for young women in her professional role, she also regularly participates in panels for high school students, which are designed to provide young people with exposure to the field of engineering, in the hope they will consider pursuing an associated career.. Elite is a visiting lecturer at the University of Westminster, where she introduces architecture students to both VR and AR technologies.She comments that she is ‘always fascinated by the endless possibilities and creative implementations current technologies can offer,’ and looks forward to a technologically rewarding and multidisciplinary future.. MARIA MAMOURA.According to ‘Digital Innovation’ finalist, Maria Mamoura, ‘technology is the tool, a medium, to design a world that functions better.’.
Mamoura is a director and founding member of Bryden Wood’s Creative Technologies team where she leads work on algorithmic design and simulation.She began her career as an architecture student in Athens, before advancing to an MSc in Adaptive Architecture and Computation from the Bartlett, UCL.
She says that this experience has led to a ‘deep interest in algorithmic design and new technologies in engineering.’.
Her initial computational design work for Foster + Partners saw her involved with major international projects, including the New International Airport of Mexico City, a role she says allowed her to ‘experiment with the algorithmic approach to architecture, focusing on complex geometries for large scale projects,’ and which, ‘involved automation of design processes through the whole project lifespan from concept to detailing.’.Moving to a value-based process requires us to be braver.
It requires more innovation..Using process design thinking to highlight efficiency.
One thing which happens when working this way, is that we’re forced to approach projects differently.Design to Value offers unique benefits but can also reveal some uncomfortable truths.. As an example: we were evaluating a brief to build a new carbonated drinks factory in Africa.